How to set up Twitter Pixel tracking
Create a Twitter account and set up Twitter Pixel tracking — https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html.
You do not need to copy the entire code snippet provided by Twitter. Instead, locate your unique Twitter Pixel tracking ID. You will see this on a line of the code snippet that looks like this:
twq('init','THIS PART WILL BE YOUR ID');
Login to the CMS.
In the tree menu, go to 'Global'.
From the grid, select 'Settings'.
Go to the 'Analytics' tab, locate the field 'Twitter Pixel' and paste your unique Twitter Pixel tracking ID here.
Save and Publish.
You can now return to Twitter to set up various conversion goals and adverts. All activity between your website and Twitter will now be tracked.