How to create an alternative URL for a page or blog post
A great option to use if you are setting up campaign-specific landing pages. Perhaps you have a page that is not on the top level of your sitemap, for instance, its URL is website.com/services/web-design/ but you would like to use a simpler URL to access the page.
Log in the CMS > Go to any page or post in your content tree.
Scroll to the section SEO & Share.
Locate the field for Alternative URL. Enter your URL here e.g. alt-url